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Rethinking worldly possessions : the relationship between materialism and body appearance for female consumers in an emerging economy
Felix, Reto; Garza, Martha R. - In: Psychology & marketing 29 (2012) 12, pp. 980-994
Persistent link: https://www.econbiz.de/10009691198
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I believe therefore I care : the relationship between religiosity, environmental attitudes, and green product purchase in Mexico
Felix, Reto; Braunsberger, Karin - In: International marketing review 33 (2016) 1, pp. 137-155
Persistent link: https://www.econbiz.de/10011540314
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Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty
Carete, Lorena; Castaño, Raquel; Felix, Reto; Centeno, … - In: The journal of consumer marketing 29 (2012) 7, pp. 470-481
Persistent link: https://www.econbiz.de/10009681501
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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto; Borges, Adilson - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto; González, Eva M.; Castaño, Raquel; … - In: International journal of consumer studies 46 (2022) 3, pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
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Religiousness and environmental concern : a multilevel and multi-country analysis of the role of life satisfaction and indulgence
Felix, Reto; Hinsch, Chris; Rauschnabel, Philipp A.; … - In: Journal of business research : JBR 91 (2018), pp. 304-312
Persistent link: https://www.econbiz.de/10011903038
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Sight unseen : the role of online security indicators in visual attention to online privacy information
Sheng, Xiaojing; Felix, Reto; Saravade, Swapnil; … - In: Journal of business research : JBR 111 (2020), pp. 218-240
Persistent link: https://www.econbiz.de/10012237805
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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris - In: Journal of retailing and consumer services 49 (2019), pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
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The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way; Minor, Michael; Felix, Reto - In: The journal of brand management : an international journal 25 (2018) 6, pp. 591-605
Persistent link: https://www.econbiz.de/10011962816