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How managerial attitudes toward the natural environment affect market orientation and innovation
Dibrell, Clay; Craig, Justin B.; Hansen, Eric N. - In: Journal of business research : JBR 64 (2011) 4, pp. 401-407
Persistent link: https://www.econbiz.de/10008859024
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Ansatz eines strategischen CSR-Konzeptes zur Förderung innovativer Technologien am Beispiel der Nanotechnologie
Wiedmann, Klaus-Peter; Seegebarth, Barbara; Dieterich, … - 2011
Persistent link: https://www.econbiz.de/10008859254
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A case study on the tobacco industry, social responsibility and regulation
Shaw, Julia J. A. - In: A handbook of corporate governance and social responsibility, (pp. 665-681). 2010
Persistent link: https://www.econbiz.de/10003948709
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What they can do versus how much they care : assessing corporate communication strategies on Fortune 500 web sites
Kim, Sora; Rader, Scott - In: Journal of communication management : an international … 14 (2010) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10003949166
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Marketing's consequences : stakeholder marketing and supply chain corporate social responsibility issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - In: Business ethics quarterly : the journal of the Society … 20 (2010) 4, pp. 617-641
Persistent link: https://www.econbiz.de/10008736621
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Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - 2010
Persistent link: https://www.econbiz.de/10008807568
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Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny; Richards, Darlington - In: Entrepreneurship marketing : principles and practice of …, (pp. 367-384). 2011
Persistent link: https://www.econbiz.de/10008822512
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Assessing the long-term financial performance of ethical companies
Kim, Jin-woo - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 199-208
Persistent link: https://www.econbiz.de/10008840823
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Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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Marketing
Wermter, Volkmar - In: Handbuch Corporate Citizenship : Corporate Social …, (pp. 133-144). 2008
Persistent link: https://www.econbiz.de/10003699378