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Online communication of Corporate Environmental Citizenship: a study of New Zealand's electricity and gas retailers
Insch, Andrea - In: Journal of marketing communications 14 (2008) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10003767520
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Marketing- und Kommunikationsstrategien für ethisch-nachhaltigen Konsum und CSR im Einzelhandel
Blickle, Karl-Hermann - In: Corporate Social Responsibility im Einzelhandel, (pp. 259-280). 2009
Persistent link: https://www.econbiz.de/10003787739
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An ethical framework for the marketing of corporate social responsibility
Ven, Bert van de - In: Journal of business ethics : JOBE 82 (2008) 2, pp. 339-352
Persistent link: https://www.econbiz.de/10003779222
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Global issues of business : selected papers from the 1st International Conference on Business on 26 - 29 June 2003
Papanikos, Grēgorēs Th. (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10003357119
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Recht, Markt und Moral als Treiber einer nachhaltigen Unternehmensführung
Freimann, Jürgen - In: Neue Konzepte der Ökonomik : Unternehmen zwischen …, (pp. 417-438). 2009
Persistent link: https://www.econbiz.de/10003839456
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Corporate social responsibility : concepts of ethics in marketing and education
Agrawal, Bhavna; Agrawal, Anuj - In: Social responsibility of business enterprises, (pp. 81-109). 2009
Persistent link: https://www.econbiz.de/10003809989
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Marketing mit Wert(en)
Timmermanns, Jutta - In: Jahrbuch Marketing ... : Trendthemen und Tendenzen (2009), pp. 115-131
Persistent link: https://www.econbiz.de/10003818266
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Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Jahdi, Khosro S.; Acikdilli, Gaye - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10003879702
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Cause-related marketing from the nonprofit's perspective : classifying goals and experienced outcomes
Runté, Mary; Basil, Debra Z.; Deshpande, Sameer - In: Journal of nonprofit & public sector marketing 21 (2009) 3, pp. 255-270
Persistent link: https://www.econbiz.de/10003893352
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The supporting function of marketing in corporate social responsibility
Lindgreen, Adam; Swaen, Valérie; Johnston, Wesley - In: Corporate reputation review : an international journal 12 (2009/10) 2, pp. 120-139
Persistent link: https://www.econbiz.de/10003870140