advertising to acquire new customers and thereby shift demand and increase sales. In the second, they use temporarily low markups … to do so. The marketing and advertising model fits the quantity and markup moments well, and implies that successful …We show that in successful episodes of export market entry, there are statistically and economically significant post …

advertising to acquire new customers and thereby shift demand and increase sales. In the second, they use temporarily low markups … to do so. The marketing and advertising model fits the quantity and markup moments well, and implies that successful …We show that in successful episodes of export market entry, there are statistically and economically significant post …

-price actions (e.g. marketing and advertising), and learn gradually about their idiosyncratic demand. The model matches quantity …We document how export quantities and prices evolve after entry to a market. Controlling for marginal cost, and taking … account of selection on idiosyncratic demand, there are economically and statistically significant dynamics of quantities, but …

-price actions (e.g. marketing and advertising), and learn gradually about their idiosyncratic demand. The model matches quantity …We document how export quantities and prices evolve after entry to a market. Controlling for marginal cost, and taking … account of selection on idiosyncratic demand, there are economically and statistically significant dynamics of quantities, but …