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Dynamic changepoints revisited: An evolving process model of new product sales
Schweidel, David A.; Fader, Peter S. - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 119-124
Persistent link: https://www.econbiz.de/10008262300
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Call for Papers-Special Issue of Marketing Science on User-Generated Content (UGC)
Fader, Peter S.; Winer, Russell S. - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 615
Persistent link: https://www.econbiz.de/10008263131
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Research Note-The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality
Hui, Sam K.; Fader, Peter S.; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 566-572
Persistent link: https://www.econbiz.de/10008263138
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Call for Papers-Special Issue of Marketing Science on User-Generated Content (UGC)
Fader, Peter S.; Winer, Russell S. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 807
Persistent link: https://www.econbiz.de/10008281495
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Understanding Service Retention Within and Across Cohorts Using Limited Information
Schweidel, David A.; Fader, Peter S.; Bradlow, Eric T. - In: Journal of marketing 72 (2008) 1, pp. 82-94
Persistent link: https://www.econbiz.de/10008171124
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Portfolio Dynamics for Customers of a Multiservice Provider
Schweidel, David A.; Bradlow, Eric T.; Fader, Peter S. - In: Management science : journal of the Institute for … 57 (2011) 3, pp. 471-487
Persistent link: https://www.econbiz.de/10008878379
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Customer-Base Analysis in a Discrete-Time Noncontractual Setting
Fader, Peter S.; Hardie, Bruce G. S.; Shang, Jen - In: Marketing science : the marketing journal of the … 29 (2010) 6, pp. 1086-1109
Persistent link: https://www.econbiz.de/10008762682
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#8220Counting Your Customers#8221 the Easy Way: An Alternative to the Pareto-NBD Model
Fader, Peter S.; Hardie, Bruce G.S.; Lee, Ka Lok - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 275-284
Persistent link: https://www.econbiz.de/10006876992
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Modeling Browsing Behavior at Multiple Websites
Park, Young-Hoon; Fader, Peter S. - In: Marketing science : the marketing journal of the … 23 (2004) 3, pp. 280-303
Persistent link: https://www.econbiz.de/10006880111
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A Dynamic Changepoint Model for New Product Sales Forecasting - Capturing the full range of trial-repeat dynamics, plus marketing mix effects, in a parsimonious integrated model.
Fader, Peter S.; Hardie, Bruce G.S.; Huang, Chun-Yao - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10006882477