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Millennials green consumption behavior and its linkage to firms marketing competitiveness : findings from select study in Uttarakhand

Jain, Vijay Kumar; Gupta, Anu; Verma, Hemraj - In: International journal of global business and … 15 (2020) 2, pp. 94-105

Persistent link: https://www.econbiz.de/10012418081

Modelling drivers of millennials' green consumption behaviour : an interpretive structural modelling approach

Gupta, Anu; Verma, Hemraj; Jain, Vijay Kumar; Kumar, Pankaj - In: International journal of economics and business … 24 (2022) 1/2, pp. 73-90

Persistent link: https://www.econbiz.de/10014308738

Strengthening Ov-6a Semantics with Rule-Based Meta-Models in Devs/Dodaf Based Life-Cycle Development for Enterprise-Service Architectures

Mittal, Saurabh - 2007

The development of a distributed testing environment would have to comply with recent DoD mandates requiring that the DoD Architectural Framework (DoDAF) be adopted to express high level system and operational requirements and architectures Unfortunately, DoDAF and DoD net-centric mandates pose...

Persistent link: https://www.econbiz.de/10012731733

Adoption of Mobile Wallets in India : An Analysis

Mittal, Saurabh - 2018

Usage of mobile phones in emerging economies presents unique opportunities to businesses. Mobile phones provide innovative solutions to online payments and in-store purchases. The acceptance of mobile payments also helps the marketers in promoting their offerings. The analysis of spends by...

Persistent link: https://www.econbiz.de/10012910568

Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia

Kusumawati, Reni Diah; Oswari, Teddy; Yusnitasari, … - In: International journal of business innovation and … 25 (2021) 4, pp. 475-495

Persistent link: https://www.econbiz.de/10012612794

A strategic framework for non-intrusive mobile marketing campaigns

Mittal, Saurabh; Kumar, Vikas - In: International journal of electronic marketing and … 13 (2022) 2, pp. 190-205

Persistent link: https://www.econbiz.de/10013255653

Corporate social responsibility : a case study of the Satya Bharti school program

Mittal, Saurabh; Aggarwal, Shalini - In: International journal of Indian culture and business … 18 (2019) 3, pp. 272-290

Persistent link: https://www.econbiz.de/10012060424

Study of knowledge management models and their relevance in organisations

Mittal, Saurabh; Kumar, Vikas - In: International journal of knowledge management studies : … 10 (2019) 3, pp. 322-335

Persistent link: https://www.econbiz.de/10012144930

Mobile marketing campaigns : practices, challenges and opportunities

Kumar, Vikas; Mittal, Saurabh - In: International journal of business innovation and … 21 (2020) 4, pp. 523-539

Persistent link: https://www.econbiz.de/10012199558

Is relationship marketing investments-customer gratitude-customer loyalty linkage influenced by contextual and individual moderators? : an emerging economy perspective

Mittal, Saurabh; Maity, Moutusy - In: Journal of Indian business research 14 (2022) 4, pp. 492-519

Persistent link: https://www.econbiz.de/10013537571