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How psychological ownership stimulates participation in online brand communities? : the moderating role of member type
Kumar, Jitender - In: Journal of business research : JBR 105 (2019), pp. 243-257
Persistent link: https://www.econbiz.de/10012128505
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Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.; Giebelhausen, Michael D.; Brady, … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
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CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi; Cho, Eunjoo - In: Journal of fashion marketing and management 26 (2022) 3, pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
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Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions : a social identity theory perspective
Mittal, Shweta; Gupta, Vishal; Motiani, Manoj - In: IIMB management review 34 (2022) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10014266971
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Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak; Mishra, Amar Kumar; Bisht, Swati - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
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Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy; Sreejesh, S. - In: International journal of emerging markets 19 (2024) 5, pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
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Can negative word-of-mouth have any impact on brand sustainability?
Kakalejcik, Lukas; Fedorko, Richard; Gavurova, Beata; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 212-224
Persistent link: https://www.econbiz.de/10013093338
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Captivating brand hate using contemporary metrics : a structural equation modelling approach
Joshi, Richa; Yadav, Rajan - In: Vision : the journal of business perspective 25 (2021) 4, pp. 439-447
Persistent link: https://www.econbiz.de/10012660283