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A clash of personality? : the...
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81
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
82
Evaluations of international brand alliances
Kurtuldu, Günay
;
Okumuş, Abdullah
- In:
International journal of value chain management : IJVCM
12
(
2021
)
2
,
pp. 107-132
Persistent link: https://www.econbiz.de/10012595090
Saved in:
83
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
Saved in:
84
Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
Saved in:
85
The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder
;
Kumar, Anil
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
Saved in:
86
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
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87
Insights into consumers : exploring the impact of brand coolness on consumers' brand engagement with intervening role of brand love
Shahid, Kamelia
;
Yang, Qing
;
Waheed, Abdul
;
Arif, Farrah
- In:
International journal of information systems and change …
13
(
2022
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10014318700
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88
The influence of online and offline brand trust on consumer buying intention
Nosi, Costanza
;
Pucci, Tommaso
;
Melanthiou, Yioula
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 550-567
Persistent link: https://www.econbiz.de/10014325593
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89
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
90
Online reviews and its impact on brand equity
Chakraborty, Uttam
;
Bhat, Savita
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10011859040
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