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Hedonic vs. utilitarian consumption
Zheng, Yuhuang; Su, Dan - In: Handbook of contemporary marketing in China : theories …, (pp. 209-223). 2011
Persistent link: https://www.econbiz.de/10008987109
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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The role of aesthetic taste in consumer behavior
Hoyer, Wayne D.; Stokburger-Sauer, Nicola E. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 167-180
Persistent link: https://www.econbiz.de/10009507835
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Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat; Ng, Sharon - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 81-88
Persistent link: https://www.econbiz.de/10009509231
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Measuring self-service technology latent difficulties : insurance decisions on utilitarian and hedonic influences
Yang, Ann Shawing - In: Asia-Pacific journal of risk and insurance : APJRI 9 (2015) 1, pp. 1-33
Persistent link: https://www.econbiz.de/10010510813
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Consumption patterns of the millenial generational cohort
Abraham, Rebecca; Harrington, Charles - In: Modern economy 6 (2015) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011285373
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Poker-faced morality : concealing emotions leads to utilitarian decision making
Lee, Jooa Julia; Gino, Francesca - In: Organizational behavior and human decision processes : … 126 (2015), pp. 49-64
Persistent link: https://www.econbiz.de/10011299089
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Utilitarian motivations in online consumption : dimensional structure and scales
Martínez-López, Francisco J.; Pla-García, Cintia; … - In: Electronic commerce research and applications 13 (2014) 3, pp. 188-204
Persistent link: https://www.econbiz.de/10011348323
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Eating-out motivations and variety-seeking behavior : an exploratory approach on loyalty behavior
Kwun, David Joon-wuk; Hwang, Joyce Hyunjoo; Kim, Tae-hee - In: Journal of hospitality marketing & management 22 (2013) 3/4, pp. 289-312
Persistent link: https://www.econbiz.de/10009768007
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Gender orientation and retail atmosphere : effects on value perception
Borges, Adilson; Babin, Barry J.; Spielmann, Nathalie - In: International journal of retail & distribution management 41 (2013) 7, pp. 498-511
Persistent link: https://www.econbiz.de/10009770722