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I am in a good mood, but does that affect my self-efficacy? : an experimental study to test the moderation of hedonic and utilitarian motivation
Totawar, Abhishek; Nambudiri, Ranjeet; Nath, Papri - In: International journal of applied business and economic … 14 (2016) 1, pp. 115-140
Persistent link: https://www.econbiz.de/10011547349
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Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement
Parker, Christopher J.; Wang, Huchen - In: Journal of fashion marketing and management 20 (2016) 4, pp. 487-506
Persistent link: https://www.econbiz.de/10011551765
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The influence of hedonic versus utilitarian consumption situations on the compromise effect
Kim, Sungeun Ange; Kim, Jungkeun - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 387-401
Persistent link: https://www.econbiz.de/10011486664
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Toward the development of hedonic-utilitarian measures of retail service
Bradley, Gregory T.; LaFleur, Elizabeth K. - In: Journal of retailing and consumer services 32 (2016), pp. 60-66
Persistent link: https://www.econbiz.de/10011556613
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Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : a facebook perspective
Anderson, Kelley C.; Knight, Dee K.; Pookulangara, Sanjukta - In: Journal of retailing and consumer services 21 (2014) 5, pp. 773-779
Persistent link: https://www.econbiz.de/10010407225
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Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage
Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli - In: Electronic commerce research and applications 12 (2013) 4, pp. 224-235
Persistent link: https://www.econbiz.de/10010504872
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Relationships among utilitarian and hedonic values, brand affect and brand trust in the smartphone industry
Dastan, Ikram; Gecti, Fatih - In: Journal of management research 6 (2014) 2, pp. 124-139
Persistent link: https://www.econbiz.de/10010430618
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Hedonic and utilitarian motivations behind shopping and research behaviors : theory and evidence
Franz, Wan-ju Iris - In: International journal of applied behavioral economics : … 3 (2014) 3, pp. 17-30
Persistent link: https://www.econbiz.de/10010433952
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Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values
Yuan, Chunlin; Zhang, Chenlei; Wang, Shuman - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169569
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A construal-level approach to hedonic and utilitarian shopping orientation
Scarpi, Daniele - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 261-271
Persistent link: https://www.econbiz.de/10012548492