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Hedonic consumption pathway vs. acquisition-transaction utility pathway : an empirical comparison of Airbnb and hotels
Li, Jing; Hudson, Simon; So, Kevin Kam Fung - In: International journal of hospitality management 94 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495040
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The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction : survey of e-commerce customers in Indonesia
Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 613-622
The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...
Persistent link: https://www.econbiz.de/10012502304
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Understanding the continuance of mobile financial services in Kenya : the roles of utilitarian, hedonic, and personal values
Omigie, Newman O.; Zo, Hangjung; Ciganek, Andrew P.; … - In: Journal of global information management : an official … 28 (2020) 3, pp. 36-57
Persistent link: https://www.econbiz.de/10012304228
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Hedonic and utilitarian values behind engagement of online consumers
Zeba, Farrah; Shaheen, Musarrat; Krishnankutty, Raveesh - In: Journal of electronic commerce in organizations : the … 18 (2020) 3, pp. 1-20
Persistent link: https://www.econbiz.de/10012292165
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Understanding continuance intention to play online games : the roles of hedonic value, utilitarian value and perceived risk
Sharma, Tripti Ghosh; Tak, Preeti; Kesharwani, Ankit - In: Journal of internet commerce 19 (2020) 3, pp. 346-372
Persistent link: https://www.econbiz.de/10012258253
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The role of utilitarian and hedonic values on users' continued usage intention in a mobile hotel booking environment
Ozturk, Ahmet Bulent; Nusair, Khaldoon; Okumus, Fevzi; … - In: International journal of hospitality management 57 (2016), pp. 106-115
Persistent link: https://www.econbiz.de/10011581291
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Hedonic and utilitarian effects of the adoption and use of social commerce
Plaza-Lora, Ángela; Villarejo-Ramos, Ángel Francisco - In: Cooperative and networking strategies in small business, (pp. 155-173). 2017
Persistent link: https://www.econbiz.de/10011582643
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To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal; Wiener, Hillary J. D.; Kareklas, Ioannis - In: Journal of business research : JBR 96 (2019), pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
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The moderating effect of restaurant type on hedonic versus utilitarian review evaluations
Hlee, Sunyoung; Lee, Jimin; Yang, Sung-Byung; Koo, Chulmo - In: International journal of hospitality management 77 (2019), pp. 195-206
Persistent link: https://www.econbiz.de/10011988520