Brown, Stephen - In: Marketing Intelligence & Planning 33 (2015) 5, pp. 634-655
thinking is dominated by the forward-facing discourse of innovation. The purpose of this paper is to challenge innovation … RMS Titanic , once regarded as the epitome of innovation, and offers a qualitative, narratological, culturally informed … reveals that renovation and innovation, far from being antithetical, are bound together in a deathless embrace, like steamship …