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Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capability to integrate knowledge, which ultimately results...
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Research has consistently sought empirical evidence showing the benefits of developing big data related dynamic capabilities as a way to strategize big data operations, but done little exploration of what contributes to the development of such capabilities. To fill this gap, this study proposes...
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