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Uncovering collaborative value creation patterns and establishing corresponding customer roles

Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487

Persistent link: https://www.econbiz.de/10010203524

Creating value trhough user experience : a case study in the metals and engineering industry

Väätäjä, Heli; Seppänen, Marko; Paananen, Aija - In: International journal of technology marketing : IJTMkt 9 (2014) 2, pp. 163-186

Persistent link: https://www.econbiz.de/10010404509

Adopting a value co-creation perspective to understand High Street regeneration

Cassidy, Kim; Resnick, Sheilagh - In: Journal of strategic marketing 30 (2022) 1, pp. 69-92

Persistent link: https://www.econbiz.de/10013170044

New product development and co-creation : a service-dominant logic approach

Dias, Álvaro Lopes; Pereira, Leandro; Costa, Renato J. … - In: International journal of entrepreneurial venturing : IJEV 14 (2022) 1, pp. 87-121

Persistent link: https://www.econbiz.de/10013255683

Co-destruction of value : a stakeholder conceptual review

Ogunbodede, Olabode - In: The international journal of business science & applied … 17 (2022) 1, pp. 1-27

Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and where it occurs. This paper reviews the...

Persistent link: https://www.econbiz.de/10012814492

Co-creation and the factors that influence a consumer's willingness to co-create value

Boadi, Portia Opoku; Liu, Yijun; Karikari, Ama Foriwaa; … - In: International journal of e-business research : an … 16 (2020) 2, pp. 17-31

Persistent link: https://www.econbiz.de/10012302675

Revealing customer dominant logic in healthcare services

Seppänen, Kaisa; Huiskonen, Janne; Koivuniemi, Jouni; … - In: International journal of services and operations management 26 (2017) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10011719181

Developing customer-oriented service bundles : the case of Finnish public healthcare

Järvi, Henna; Immonen, Mika; Pynnönen, Mikko - In: International journal of business innovation and research 11 (2016) 3, pp. 326-344

Persistent link: https://www.econbiz.de/10011667740

User-driven innovation : an exploratory study

Tacer, Blanka; Ruzzier, Mitja - In: Economic and business review : EBR 17 (2015) 1, pp. 69-92

Persistent link: https://www.econbiz.de/10011609757

Extending actor participation in value creation : an institutional view

Wieland, Heiko; Koskela-Huotari, Kaisa; Vargo, Stephen L. - In: Journal of strategic marketing 24 (2016) 3/4, pp. 210-226

Persistent link: https://www.econbiz.de/10011591915