Kachaner, Nicolas; Lindgardt, Zhenya; Michael, David - In: Strategy & Leadership 39 (2011) 2, pp. 43-48
in true innovation targeted at the large, low‐income segments of the population. Findings – The paper charts a process … for implementing low‐cost innovation. Practical implications – Corporate leaders too often underestimate the power of low …‐cost models to affect their business and wrongly focus their innovation on new products that are more sophisticated, and, thus …