Hailu, Getu; Vyn, Richard J.; Ma, Yong - In: Agribusiness 30 (2014) 4, pp. 470-492
ABSTRACT We estimate the effectiveness of offering discounts on the demand for featured pork products using Ipsos‐Reid's Consumer Panel of Canada data for a 1‐year period from April 2007 to March 2008, and explore whether there are any positive or negative spillover effects on non‐featured...