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Is there a way of matching donations that avoids crowding out? And, more generally, what is the best way to utilize a bigger lead gift for raising smaller contribu-tions in a fundraising campaign? To answer these questions, we present a novel matching method, some simple theoretical...
Persistent link: https://www.econbiz.de/10011280712
When asking for donations, charitable organizations often use suggestions concerning the amount of potential contributions. However, the evidence concerning the effects of such suggestions is scarce and inconsistent. Unlike the majority of existing studies concerned with small-money...
Persistent link: https://www.econbiz.de/10009763123
Persistent link: https://www.econbiz.de/10010341230
When asking for donations, charitable organizations often use suggestions concerning the amount of potential contributions. In our randomized field experiment, opera visitors received solicitation letters asking to support a social youth project organized by the opera house. The three different...
Persistent link: https://www.econbiz.de/10010249632
Is there a way of matching donations that avoids crowding out? We introduce a novel matching method where the matched amount is allocated to a different project, present some simple theoretical considerations that predict reduced crowding out or more crowding in (depending on the degree of...
Persistent link: https://www.econbiz.de/10011440422
While increasingly popular in many domains crowdfunding remains largely un-derresearched and little is known about the best way to encourage participation. In a field experiment we vary suggested amounts and test different wordings for a campaign to finance a club good - an institute's summer...
Persistent link: https://www.econbiz.de/10011530003
In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution'. While the individuals receiving the...
Persistent link: https://www.econbiz.de/10012799237
Some companies engage in mass fundraising in addition to their core business. Via a corporate social responsibility (CSR) channel this may increase sales. However, ask avoidance, if present, could imply that fundraising activities may harm a company's core business. We examine how asking for...
Persistent link: https://www.econbiz.de/10012624786
In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution'. While the individuals receiving the...
Persistent link: https://www.econbiz.de/10013193869
We study a form of threshold matching in fundraising where donations above a certain threshold are topped up with a fixed amount. We show theoretically that threshold matching can induce crowding in if appropriately personalized. In a field experiment, we explore how thresholds should be chosen...
Persistent link: https://www.econbiz.de/10013193892