, through researching of the same (i.e. consumer behavior); to marketing communications strategies by the football clubs … themselves. Case overview – The case study documents the growth and development of the UAE Professional Football League using the … particular case of one of the oldest teams, Sharjah Football Club (also known as Sharjah FC) founded in 1966 – five long years …

Football sport marketing has been considered a tool, on economizing sports, producing the value added and an important … solution for earning income through sports. The aim of this study was to investigate the role of football marketing in the … consisted of football experts, economists, management experts and football fans. The statistical sample was selected from a …