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The aim of the present paper is to emphasize the role and importance of social media as a powerful wine promotion instrument. The necessity of approaching this issue is justified by the fact that we live in a Google-centric world and that companies’ marketing strategy as well as their content...
Persistent link: https://www.econbiz.de/10010812435
the literature there are some limitations to determine the main dimensions of the construct ¡°satisfaction with the … construct. After conducting a review of the literature, and based on a questionnaire previously elaborated to measure … satisfaction in training programs, a structural and operational definition of the construct was presented, in order to obtain the …
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The purpose of this research is to configure a credibility assessment function based on students’ perceptions on Websites credibility’s dimensions evaluation. The hypothesis of the study is that there are certain credibility dimensions that better discriminate between Internet users. The...
Persistent link: https://www.econbiz.de/10011150627
With fast development and application, the Internet of Things (IoT) brings more opportunities to business. This research aims to investigate how IoT could lead to a co-evolving business ecosystem rather than a supply chain. It develops the 6C framework to analyze the data collected from case...
Persistent link: https://www.econbiz.de/10011116421
Purpose – The purpose of this paper is to review the dramatic entry of robotics into the field of architecture and construction. Design/methodology/approach – Discussions with worldwide researchers in the field of applying robotics to architecture applications and attendance at the 2014...
Persistent link: https://www.econbiz.de/10014835662
's customer orientation hitherto has been considered only as an application of the marketing concept. The domain of this construct … a multi‐dimensional construct. The authors aim to base their new conceptualization on extensive evidence from literature … domain areas of the construct while defining customer‐oriented selling in the changed world of selling today.  …
Persistent link: https://www.econbiz.de/10014946291
analyzing a new theoretical construct. Design/methodology/approach: After conducting a rigorous literature review and consulting … a group of experts, Rasch Measurement Theory was used in order to validate the construct and rank the enablers. Findings …: After validating the construct, a hierarchy of priority was obtained, being the following enablers the most important ones …
Persistent link: https://www.econbiz.de/10012002459