Miles, Morgan P; Grimmer, Martin; Franklin, Geralyn McClure - In: Marketing Intelligence & Planning 34 (2016) 1, pp. 99-116
Purpose – The purpose of this paper is to focus on the question of how well business school accreditation bodies manage their own brands. It does so by extending research on business school branding by Pitt et al. (2006) to explore how well business school accreditation organizations such as...