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Chan, Kara; Fan, Fei - In: Journal of marketing communications 28 (2022) 2, pp. 115-131

Persistent link: https://www.econbiz.de/10012872747

Ease of reading of mandatory information on Canadian food product labels

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Valuing consumer perceptions of olive oil authenticity

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The Nutri-Score in the German perception : a qualitative expert-based study of front-of-pack visual nudging and consumer behaviour

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The Nutri-Score is currently used in 7 countries in the EU and is part of the German reduction and innovation strategy to combat non-communicable diseases related to unhealthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food. The aim of this...

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The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong

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"All that's best of dark and bright" : day and night perceptions of Hong Kong cityscape

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Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong

Chan, Fong Yee; Lowe, Ben; Petrovici, Dan - In: Journal of marketing communications 23 (2017) 3, pp. 311-328

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Shopping experiences in visually complex environments : a self-regulation account

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The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing

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Is consumer psychology research ready for today's attention economy?

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