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Controllable factors of new product success: a cross-national comparison

Calantone, Roger J.; Schmidt, Jeffrey B.; Song, X. Michael - 2006

Persistent link: https://www.econbiz.de/10003410831

Order in product customization decisions

Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: MSI reports : working paper series (2008) 2, pp. 27-42

Persistent link: https://www.econbiz.de/10003779712

Produkte am globalen Markt : Nahrungsmittelhersteller zwischen Standardisierung und kultureller Anpassung

Keller, Teresa - 2005

Persistent link: https://www.econbiz.de/10003075525

Strategische Planung mit Hilfe von Roadmaps : Produkt- und Technologieroadmapping in Methode und Anwendung

Behrens, Stefan - In: Unternehmen im Umbruch: Konzepte, Instrumente und …, (pp. 171-198). 2004

Persistent link: https://www.econbiz.de/10003282482

Optimale Gestaltung von Auswahlmenüs und deren Verwendung im Variantenmanagement

Stauß, Bernd - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003307872

Trade and variety in a model of endogenous product differentiation

Lorz, Oliver; Wrede, Matthias - 2009

This paper sets up a model of endogenous product differentiation to analyze the variety effects of international trade. In our model multi-product firms decide not only about the number of varieties they supply but also about the degree of horizontal differentiation between these varieties....