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Assessing Google Cardboard virtual reality as a content delivery system in business classrooms

Lee, Seung Hwan Mark; Sergueeva, Ksenia; Catangui, Mathew; … - In: Journal of education for business 92 (2017) 4, pp. 153-160

Persistent link: https://www.econbiz.de/10011735835

What do students think about group work in business education? An investigation into the benefits, challenges, and student-suggested solutions

Lee, Seung Hwan Mark; Smith, Donna; Sergueeva, Ksenia - In: Journal of education for business 91 (2016) 7, pp. 380-386

Persistent link: https://www.econbiz.de/10011636163

The warmth of our regrets : managing regret through physiological regulation and consumption

Rotman, Jeff D.; Lee, Seung Hwan Mark; Perkins, Andrew W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 160-170

Persistent link: https://www.econbiz.de/10011707319

Using warmth as the visual design of a store : intimacy, relational needs, and approach intentions

Baek, Eunsoo; Choo, Ho Jung; Lee, Seung Hwan Mark - In: Journal of business research : JBR 88 (2018), pp. 91-101

Persistent link: https://www.econbiz.de/10011869564

Four decades of counterfeit research : a bibliometric analysis

Butt, Irfan; Al Balushi, Maha Khamis; Lee, Seung Hwan Mark - In: Cogent business & management 10 (2023) 3, pp. 1-20

This paper assesses the evolution of last 43 years in counterfeit research with respect to sources of knowledge (i.e. journals, authors, institutions, countries) and research themes. The oldest paper on this subject discovered in the Scopus database was published 43 years ago, yet a time frame...

Persistent link: https://www.econbiz.de/10014505292

Virtual reality : a review and a new framework for integrated adoption

Fares, Omar H.; Aversa, Joseph; Lee, Seung Hwan Mark; … - In: International journal of consumer studies 48 (2024) 2, pp. 1-26

Persistent link: https://www.econbiz.de/10014531682

Is VR always better for destination marketing? : comparing different media and styles

Griffin, Tom; Guttentag, Daniel; Lee, Seung Hwan Mark; … - In: Journal of vacation marketing 29 (2023) 1, pp. 119-140

Persistent link: https://www.econbiz.de/10014246955

Brand balance : the effect of influencer brand encroachment on interactivity

Hamdan, Lara; Lee, Seung Hwan Mark - In: International journal of retail and distribution management 50 (2022) 3, pp. 303-316

Persistent link: https://www.econbiz.de/10013397998

Essential item purchases during COVID-19 : a cluster analysis of psychographic traits

Ng, Pearlyn; Quach, Xuan; Fares, Omar H.; Mohan, Myuri; … - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 579-600

Persistent link: https://www.econbiz.de/10013415459

Need for cognitive closure and mobile personalization : a cluster analysis

Quach, Xuan; Lee, Seung Hwan Mark - In: International journal of retail and distribution management 51 (2023) 8, pp. 991-1009

Persistent link: https://www.econbiz.de/10014334349