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Measuring season ticket holder satisfaction : rationale, scale development and longitudinal validation

McDonald, Heath; Karg, Adam J.; Vocino, Andrea - In: Sport management review 16 (2013) 1, pp. 41-53

Persistent link: https://www.econbiz.de/10010076614

Is guarantee compensation enough? The important role of fix and employee effort in restoring justice

McQuilken, Lisa; McDonald, Heath; Vocino, Andrea - In: International journal of hospitality management 33 (2013), pp. 41-50

Persistent link: https://www.econbiz.de/10010102355

A comparison of online and postal data collection methods in marketing research

Mcdonald, Heath; Adam, Stewart - In: Marketing intelligence & planning 21 (2003) 2, pp. 85-95

Persistent link: https://www.econbiz.de/10006969820

Shop Often, Buy Little: The Vietnamese Reaction to Supermarket Retailing

McDonald, Heath; Darbyshire, Penny; Jevons, Colin - In: Journal of global marketing 13 (2000) 4, pp. 53-72

Persistent link: https://www.econbiz.de/10006982228

The purchasing behaviour of Shanghai buyers of processed food and beverage products: Implications for research on retail management

Samuel, S.Nicholas; Li, Elton; McDonald, Heath - In: International journal of retail & distribution management 24 (1996) 4, pp. 20-28

Persistent link: https://www.econbiz.de/10006477480

Understanding the antecedents to public interest and engagement with heritage

McDonald, Heath - In: European journal of marketing : EJM 45 (2011) 5, pp. 780-805

Persistent link: https://www.econbiz.de/10008995466

Fantasy sport participation as a complement to traditional sport consumption

Karg, Adam J.; McDonald, Heath - In: Sport management review 14 (2011) 4, pp. 327-346

Persistent link: https://www.econbiz.de/10009890522

The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time

Kunkel, Thilo; Doyle, Jason; Funk, Daniel; Du, Wenjie; … - 2016

The importance of team brand associations in sport management research is well documented but the formation and stability of these associations has not been investigated. The current research tested the development, change, and predictive ability of brand associations over time. Longitudinal...

Persistent link: https://www.econbiz.de/10014128617