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City branding research and pra...
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Esch, Franz-Rudolf
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59
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48
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47
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43
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40
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37
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37
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37
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36
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Ind, Nicholas
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33
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31
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28
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28
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27
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26
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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OECD
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IGI Global
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127
Journal of Product & Brand Management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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102
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Strategic Direction
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Springer eBook Collection
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The IUP journal of brand management : IJBRM
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Innovatives Markenmanagement
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Journal of the Academy of Marketing Science
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Journal of marketing
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : innovations in planning and applied research
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Marketing letters : a journal of research in marketing
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Research
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NBER working paper series
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International journal of advertising : the review of marketing communications
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Journal of international consumer marketing
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Journal of promotion management : JPM
67
Tourism management : research, policies, practice
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International marketing review
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Journal of advertising research
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
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Cogent business & management
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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EconStor
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BASE
24
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251
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
252
A practitioner-led strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
Saved in:
253
Can negative word-of-mouth have any impact on brand sustainability?
Kakalejcik, Lukas
;
Fedorko, Richard
;
Gavurova, Beata
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 212-224
Persistent link: https://www.econbiz.de/10013093338
Saved in:
254
Three themes for the future of brands in a changing consumer marketplace
Campbell, Margaret C.
;
Price, Linda L.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 517-526
Persistent link: https://www.econbiz.de/10012799006
Saved in:
255
Building brands for the emerging bicultural market : the appeal of paradox brands
Rodas, Maria A.
;
John, Deborah Roedder
;
Torelli, Carlos J.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 633-650
Persistent link: https://www.econbiz.de/10012799027
Saved in:
256
A framework of brand contestation : toward brand antifragility
Dietrich, Daniel
;
Russell, Cristel Antonia
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 682-708
Persistent link: https://www.econbiz.de/10012799037
Saved in:
257
The formation of a nation tourism brand of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
258
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
259
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
260
Can encroachment benefit hotel franchisees?
Kim, Tongil TI
;
Jap, Sandy D.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10013258821
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