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"I" value justice, but "we" va...
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Showing
1
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10
of
150,679
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date (oldest first)
1
Too cute to be bad? : cute
brand
logo reduces consumer punishment following
brand
transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
2
Rise from the ashes or repeat the past? : the effects of fresh start mindset and
brand
crisis type on consumer forgiveness
Chen, Siyun
;
Ran, Yaxuan
;
Xiong, Jiwei
- In:
Nankai business review international
13
(
2022
)
4
,
pp. 497-516
Persistent link: https://www.econbiz.de/10013453643
Saved in:
3
The moderating roles of Chinese consumers' social system confidence on the effects of achievement values reflected in a
brand
and its advertising on
brand
attitudes
Choi, Nak Hwan
;
Chang, Chen
;
Kim, Min-Ji
- In:
Journal of international trade & commerce
13
(
2017
)
3
,
pp. 65-86
Persistent link: https://www.econbiz.de/10011798787
Saved in:
4
We "like" to value the
brand
: a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
Connected consumers' responses to negative
brand
actions : the roles of transgression self-relevance and domain
Trump, Rebecca K.
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1824-1830
Persistent link: https://www.econbiz.de/10010379225
Saved in:
7
The spillover effects of prototype
brand
transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
8
An investigation of antecedents and consequences of
brand
love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
9
Moral credentials versus moral credits : two paths to consumers' licensing of
brand
transgressions
Ryoo, Yuhosua
- In:
Journal of business research : JBR
146
(
2022
),
pp. 13-31
Persistent link: https://www.econbiz.de/10013271369
Saved in:
10
So fun! : how fun
brand
names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly
;
Masters, Tamara M.
;
Yu-Buck, Grace F.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
Saved in:
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