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Product offering as part of the NPD process in technology companies

Haverila, Matti J. - In: International journal of innovation management 16 (2012) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10009530350

Marketing variables when launching high-technology products into international markets : an empirical study on Finnish technology firms

Haverila, Matti J. - In: The journal of high technology management research 24 (2013) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10009751736

Product-firm compatibility in new product development in technology companies

Haverila, Matti J. - In: The journal of high technology management research 23 (2012) 2, pp. 130-141

Persistent link: https://www.econbiz.de/10009673651

Behavioral aspects of cell phone usage among youth : an exploratory study

Haverila, Matti J. - In: Journal of international consumer marketing 24 (2012) 3, pp. 203-220

Persistent link: https://www.econbiz.de/10009566964

Haverila, Matti J. - In: The journal of high technology management research 22 (2011) 2, pp. 94-101

Persistent link: https://www.econbiz.de/10009389783

Market segmentation in the cell phone market among adolescents and young adults

Haverila, Matti J. - In: Asia Pacific journal of marketing and logistics 25 (2013) 3, pp. 346-368

Persistent link: https://www.econbiz.de/10009776160

Examination of customer-centric measures among different types of customers in the context of major Canadian ski resort

Haverila, Matti J.; Haverila, Kai Christian - In: Asia Pacific Journal of Marketing and Logistics 30 (2018) 2, pp. 438-459

Purpose: Customer-centric measures such as customer satisfaction and repurchase intent are important indicators of performance. The purpose of this paper is to examine what is the strength and significance of the path coefficients in a customer satisfaction model consisting of various...

Persistent link: https://www.econbiz.de/10012065827

The problem with standardizing international market research : a case study from B2B service

Khan, M. Sajid; Naumann, Earl; Haverila, Matti J. - In: Australasian marketing journal 22 (2014) 2, pp. 84-92

Persistent link: https://www.econbiz.de/10010400515

Launch effort and NPD success : a study of technology intensive companies in Finland

Haverila, Matti J.; Ashill, Nicholas - In: International journal of innovation and technology … 11 (2014) 4, pp. 1-21

Persistent link: https://www.econbiz.de/10010411649

The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty

Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin; … - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 64-81

Persistent link: https://www.econbiz.de/10013163680