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Design and a deep customer insight approach to innovation

Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105

Persistent link: https://www.econbiz.de/10011459996

Exploring links between engaging customers in value co-creation and product innovativeness

Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106

The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...

Persistent link: https://www.econbiz.de/10012026721

Co-innovation: a review and conceptual framework

Saragih, Harriman Samuel; Tan, Jacob Donald - In: International journal of business innovation and research 17 (2018) 3, pp. 361-377

Persistent link: https://www.econbiz.de/10011966980

The willingness of a customer to co-create innovative, technology-based services : conceptualisation and measurement

Handrich, Matthias; Heidenreich, Sven - In: International journal of innovation management 17 (2013) 4, pp. 1-36

Persistent link: https://www.econbiz.de/10010200369

The role of knowledge acquisition in facilitating customer involvement in product development : examining the mediation effect of absorptive capacity

Dahiyat, Samer E.; Al-Zu'bi, Zu'bi M. F. - In: International journal of learning and change : IJLC 6 (2012) 3/4, pp. 171-206

Persistent link: https://www.econbiz.de/10009700499

The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users

Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32

Persistent link: https://www.econbiz.de/10009782922

Generation-C : creative consumers in a world of intellectual property rights

Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98

Persistent link: https://www.econbiz.de/10010399459

The uneven role of users in service innovation performance

Rubalcaba-Bermejo, Luis; Deschryvere, Matthias - In: Economics of innovation and new technology 32 (2023) 7, pp. 953-976

Persistent link: https://www.econbiz.de/10014333866

Organizational innovation, design and NPD performance : the role of co-creation strategy

Hsu, Yen - In: International journal of innovation management 21 (2017) 4, pp. 1750033-1-19

Persistent link: https://www.econbiz.de/10011672994

Determinants for adoption of new products : an empirical study on smart phone customers in Delhi NCR

Gera, Navneet; Yadav, Sangeeta; Dana, Leo Paul; Mittal, … - In: International journal of business information systems : … 43 (2023) 2, pp. 143-163

Persistent link: https://www.econbiz.de/10014307442