Narrow search
Showing 41 - 50 of 43,224
Cover Image
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin; Musalem, Andrés; Huber, Joel - In: Journal of marketing research : JMR 53 (2016) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
Cover Image
The role of visual attention in the managerial judgment of balanced-scorecard performance evaluation : insights from using an eye-tracking device
Chen, Yasheng; Jermias, Johnny; Panggabean, Tota - In: Journal of accounting research 54 (2016) 1, pp. 113-145
Persistent link: https://www.econbiz.de/10011450976
Cover Image
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto; Borges, Adilson - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Cover Image
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang; Yang, Yi; Wang, Qi; Ma, Quingguo - In: Enterprise information systems 8 (2014) 5, pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Cover Image
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.; Müller, Céline M. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Cover Image
Method for evaluating vehicular design concepts transference
Xu, Na; Guo, Gang - In: International journal of product development : IJPD 24 (2020) 4, pp. 257-282
Persistent link: https://www.econbiz.de/10012516123
Cover Image
An analysis of subliminal static images and words using eye tracking techniques
Zacharia, Anish Babu; Hamelin, Nicolas - In: Developing digital marketing : relationship perspectives, (pp. 155-180). 2021
Persistent link: https://www.econbiz.de/10012586411
Cover Image
The impact of visual sexual appeals on attention allocation within advertisements : an eye-tracking study
Cummins, R. Glenn; Gong, Zijian; Reichert, Tom - In: International journal of advertising : the review of … 40 (2021) 5, pp. 708-732
Persistent link: https://www.econbiz.de/10012623880
Cover Image
Relationship between cognitive and affective processes, and willingness to pay for pesticide-free and GMO-free labeling
Grebitus, Carola; Van Loo, Ellen J. - In: Agricultural economics : the journal of the … 53 (2022) 3, pp. 407-421
Persistent link: https://www.econbiz.de/10013279918
Cover Image
Empathic market research : the added value of eye tracking data for affective computing UX research
Hahn, Alexander; Klug, Katharina; Riedmüller, Florian - In: Innovation in der Marktforschung, (pp. 99-110). 2020
The use of innovative technology and artificial intelligence (AI) is fundamentally changing the way of gaining and …
Persistent link: https://www.econbiz.de/10013258483