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Why do companies use franchising?

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What are the social and economic benefits and costs of global franchising?

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What is the economic impact of service franchising investment?

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When is master international franchising a preferred mode of entry?

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Franchising with Kodak in China

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The internationalization of Marks & Spencer

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The internationalization of U.S. franchising systems

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Global franchising operations management : cases in international and emerging markets operations

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Supply chain – marketing integration

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Purpose: The purpose of this paper is to discuss China’s New Silk Road initiative as an opportunity for European small and medium-sized enterprises (SMEs) to export to Chinese market. It offers research propositions on redefining the business process of European SMEs and Chinese importers in...

Persistent link: https://www.econbiz.de/10012066680