Thomson, Elizabeth - In: Young Consumers 5 (2004) 1, pp. 23-33
on the communication involved when all members of a family participate in buying a product; the family is the most … posters. Distinguishes formal and informal communication modes, the former tending to prevail if the decision was urgent; two …‐way communication or one‐way, ie parent to child; and communications pairs and subgroups, including parent communication, child …