Telecommunication Standards and Growth: Evolutionary Process -- Telecom Players, Regulatory bodies, International Organizations & Regional Telecom Statistics: Global Overview -- Telecom Evolution and Role of Regulatory Bodies: The Indian Perspective -- Introduction to Spectrum Management --...

Purpose: The purpose of this paper is to create a hierarchy of critical success factors affecting the higher technical education institutions, taking a case study of India. Using total interpretive structural modeling (TISM), the paper attempts to establish the inter-linkages among ten critical...

Purpose: The purpose of this study is to identify crucial and new product selling challenges in the Information and Communication Technology (ICT) sector for the companies operating in Business to Business (B2B) sales setting. Design/methodology/approach: This study uses qualitative techniques...

Purpose: The purpose of this paper is to study the influence of culture on consumers’ perception of brands, specifically brand identity in Gulf countries (Saudi Arabia, the United Arab Emirates and Qatar), and how brands entering new markets, launching new products or modifying existing...

Purpose: The purpose of this paper is to systematically review and analyse extant marketing literature on consumer confusion to propose an integrated conceptual framework and highlight important research gaps. Design/methodology/approach: Systematic literature review methodology was followed...