Dowell, David John; Dawson, Chris; Fuller‐Love, Nerys; … - In: Journal of Research in Marketing and Entrepreneurship 14 (2012) 2, pp. 184-198
Purpose – The purpose of this paper is to use a marketing segmentation approach based upon attitudes and perceptions of centrality, trust, communication, conflict resolution, benefits and satisfaction to create a typology of network members specifically for entrepreneurs as actors in...