Narrow search
Showing 1 - 10 of 17,352
Cover Image
An integration of cognitive appraisal theory and script theory in the luxury cruise sector : the bridging role of recollection and storytelling
Manthiou, Aikaterini; Kang, Juhee; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 34 (2017) 8, pp. 1071-1088
Persistent link: https://www.econbiz.de/10011758797
Cover Image
The experience economy approach to festical marketing : vivid memory and attendee loyalty
Manthiou, Aikaterini; Lee, Seonjeong; Tang, Liang; … - In: The journal of services marketing 28 (2014) 1, pp. 22-35
Persistent link: https://www.econbiz.de/10010343436
Cover Image
The experience economy approach to festival marketing: vivid memory and attendee loyalty
Manthiou, Aikaterini; (Ally) Lee, Seonjeong; (Rebecca) … - In: Journal of Services Marketing 28 (2014) 1, pp. 22-35
these experience dimensions on festival attendees' vividity of memory and loyalty. Design/methodology/approach – Data were … memory, which consequently influences loyalty. Each dimension of experience economy significantly influences vividity of …. Understanding festival attendees' experience is imperative for festival organizers because attendees' experience is a predictor of …
Persistent link: https://www.econbiz.de/10014906181
Cover Image
Integrating the tourist gaze with the social servicescape : implications for creating memorable theme park experiences
Zheng, Yanyan; Wei, Wei; Line, Nathaniel D.; Zhang, Lu - In: International journal of hospitality management 93 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012435937
Cover Image
Make it memorable: customer experiences in winter amusement parks
Slåtten, Terje; Krogh, Christian; Connolley, Steven - In: International Journal of Culture, Tourism and … 5 (2011) 1, pp. 80-91
Purpose – This empirical study aims to investigate the potential of customer experiences in the tourism industry to influence emotions and thus create positive mental imprints. Design/methodology/approach – This investigation tests a conceptual model for what leaves positive mental imprints...
Persistent link: https://www.econbiz.de/10014768292
Cover Image
Consumer reactions to different robotic servers in theme parks
Milman, Ady; Tasci, Asli D.A. - In: Journal of Hospitality and Tourism Technology 13 (2022) 2, pp. 314-332
robots, assess their robotic functions and consumers’ loyalty toward four different robotic server types. Design …
Persistent link: https://www.econbiz.de/10014874105
Cover Image
Impact of online flow on brand experience and loyalty
Shim, Soo In; Forsythe, Sandra; Kwon, Wi-suk - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Cover Image
Relationship marketing management : its importance in private label extension
Miquel-Romero, Maria José; Caplliure-Giner, Eva María; … - In: Journal of business research : JBR 67 (2014) 5, pp. 667-672
Persistent link: https://www.econbiz.de/10010363411
Cover Image
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony; Tang, Sio Lai Wendy - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
Cover Image
Understanding tourists' memorable local food experiences and their consequences : the moderating role of food destination, neophobia and previous tasting experience
Badu-Baiden, Frank; Kim, Seongseop; Xiao, Honggen; Kim, … - In: International journal of contemporary hospitality management 34 (2022) 4, pp. 1515-1542
Persistent link: https://www.econbiz.de/10013164619