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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal

Choi, Jungsil; Park, Hyun Young - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 749-769

Persistent link: https://www.econbiz.de/10012939501

The influence of product innovation messages on the intention to purchase incumbent products

Lee, Kyootai; Shim, Eugene; Kim, Jiyeon; Nam, Hyunjeong - In: Journal of innovation & knowledge : JIK 6 (2021) 3, pp. 154-166

How do product innovation messages delay purchase intentions? Few studies offer answers to this question. Building on the literature of regulatory focus and framing effects, this study aims to identify the mechanism of the relationships among product innovation contents (i.e., performance...

Persistent link: https://www.econbiz.de/10012591352

How regulatory focus affects perceptions of online limited-time promotions

Song, Lei - In: International journal of market research 64 (2022) 4, pp. 443-450

Persistent link: https://www.econbiz.de/10013257997

National versus private brand : a regulatory focus perspective

Tran, Trang P.; Guzman, Francisco; Paswan, Audhesh K.; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012305169

Regulatory focus as a moderator of retail shopping behaviour

Das, Gopal - In: Journal of strategic marketing 24 (2016) 6, pp. 484-499

Persistent link: https://www.econbiz.de/10011571018

The role of regulatory fit in virtual brand communities

Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 124-137

Persistent link: https://www.econbiz.de/10011669616

The role of regulatory focus and information in investment choice : some evidence using visual cues to frame regulatory focus

Soo Yeong Ewe; Gul, Ferdinand A.; Lee, Christina Kwai Choi - In: The journal of behavioral finance : a publication of … 19 (2018) 1, pp. 89-100

Persistent link: https://www.econbiz.de/10012009630

Every saint has a past, and every sinner has a future : influences of regulatory focus on consumers’ moral self‐regulation

Schwabe, Maria; Dose, David; Walsh, Gianfranco - In: Journal of consumer psychology : JCP : the official … 28 (2018) 2, pp. 234-252

Persistent link: https://www.econbiz.de/10011858584

Understanding responses to posted restaurant food safety scores : an information processing and regulatory focus perspective

Harris, Kimberly J.; Hanks, Lydia; Line, Nathaniel D.; … - In: International journal of hospitality management 60 (2017), pp. 67-76

Persistent link: https://www.econbiz.de/10011640537

It is a match! : the effect of regulatory fit on new products recommendations

Zhang, Junhui; Balaji, M. S.; Luo, Jun; Jha, Subhash; … - In: Psychology & marketing 41 (2024) 8, pp. 1882-1899

Persistent link: https://www.econbiz.de/10015074447