Manchanda, Rimple; Abidi, Naseem; Mishra, Jitendra Kumar - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 181-203
In India, the concept of materialism has shifted from (the Indian philosophical concepts) Lokāyata/Cārvāka, from …, which takes into account the cultural and behavioural distinctions of Indian urban youth. Existing measures of materialism … are reviewed to develop a measure that is more attuned to trace the contextual materialism in Indian urban youth. Findings …
