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An integrated model of congruence and credibility in celebrity endorsement

Lee, Jung-Sook; Chang, Hua; Zhang, Lingling - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1358-1381

Persistent link: https://www.econbiz.de/10013417502

The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

Silalahi, Sahat Aditua Fandhitya; Fachrurazi, Fachrurazi; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

between dimensions in source credibility theory and consumers’ purchase intention. A self-administered survey was conducted … perceived religiosity construct on the relationship between source credibility dimensions and consumers’ purchase intention … dimensions to increase their endorsement campaigns’ credibility and effectiveness. …

Persistent link: https://www.econbiz.de/10012631363

Reverse transfer effect of celebrity-product congruence on the celebrity's perceived credibility

Yoo, Jae-Woong; Jin, Young Ju - In: Journal of promotion management : JPM 21 (2015) 6, pp. 666-684

Persistent link: https://www.econbiz.de/10011433611

Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact

Dekker, Kim; Reijmersdal, Eva A. van - In: Journal of promotion management : JPM 19 (2013) 2, pp. 224-240

Persistent link: https://www.econbiz.de/10009754892

Female, married and endorsing: integrating celebrity marital status, role congruence and credibility

Roy, Subhadip; Mohapatra, Subhalaxmi - In: Journal of strategic marketing 25 (2017) 1, pp. 14-30

Persistent link: https://www.econbiz.de/10011742898

Validation of the celebrity endorsers' credibility scale in Indian context

Gaur, Sanjaya Singh; Pathak, Shalini; Deeksha Singh - In: Advertising and communication : proceedings 4th …, (pp. 294-300). 2005

Persistent link: https://www.econbiz.de/10003353835

Testimonialwerbung mit prominenten Sportlern : eine empirische Untersuchung

Nufer, Gerd; Heider, Catrina - 2012

Aufgrund aktueller Entwicklungen in der Unternehmenskommunikation, wie eine zunehmen-de Informationsflut in der Werbung, eine höhere Austauschbarkeit von Produkten, ein starker Wettbewerbsdruck und die Veränderung des Konsumentenverhaltens, stehen Unternehmen vor der Herausforderung, ihre...

Persistent link: https://www.econbiz.de/10009580018

Ohanian's celebrity endorsers' credibility scale : evaluation and validation in the context of an emerging economy

Gaur, Sanjaya Singh; Tiwari, Shalini Pathak; Bathula, Hanoku - In: International journal of Indian culture and business … 5 (2012) 2, pp. 152-161

Persistent link: https://www.econbiz.de/10009549625

What makes a human brand authentic? : identifying the antecedents of celebrity authenticity

Moulard, Julie Guidry; Popp Garrity, Carolyn; Hamilton … - In: Psychology & marketing 32 (2015) 2, pp. 173-186

Persistent link: https://www.econbiz.de/10010527178

Effect of celebrity endorsement on tourists' perception of corporate image, corporate credibility and corporate loyalty

Kim, Samuel Seongseop; Lee, Jin-soo; Prideaux, Bruce - In: International journal of hospitality management 37 (2014), pp. 131-145

Persistent link: https://www.econbiz.de/10010354190