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Lygina, N. I. (contributor) - 2014

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Wie aus Usern Kunden werden : Entwicklung und Umsetzung einer erfolgreichen Social Media Strategie

Peterson, Michael; Blum, Sebastian D.; Habel, Johannes - In: Social Media und Brand Community Marketing : …, (pp. 167-184). 2013

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Critical success factors for B2B e-markets : a strategic fit perspective

Johnson, Michael - In: Marketing intelligence & planning 31 (2013) 6, pp. 698-727

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Morphing banner advertising

Urban, Glen L.; Liberali, Guilherme; MacDonald, Erin; … - In: From Little's law to marketing science : essays in …, (pp. 211-251). 2016

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The competitiveness of CSR communication strategy in social media

Jamali, Reza; Moshabaki, Asghar; Kordnaeij, Asadollah - In: International journal of business information systems : … 21 (2016) 1, pp. 1-16

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Research on current situation and strategy of e-marketing applications in Chinese SMEs

Baoling, Li - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 23-31

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Friend raising : how the United Way of Chester County uses social media to drive change

Turner, Allison; Mattson, Kelsey - In: Cases on strategic social media utilization in the …, (pp. 301-331). 2015

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Enhancing organizational capacity through the use of social media

Sun, Rui; Asencio, Hugo; Reid, Julie - In: Cases on strategic social media utilization in the …, (pp. 262-300). 2015

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Understanding digital marketing : marketing strategies for engaging the digital generation

Ryan, Damian - 2014 - 3. ed.

The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email...

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Facebook, Twitter et le web social : les nouvelles opportunités de business ; stratégie, marketing, meilleures pratiques

Fraysse, Emmanuel - 2011 - 2. éd.

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