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From strategic orientation to social media orientation : improving SMEs' performance on social media

Dutot, Vincent; Bergeron, François - In: Journal of small business and enterprise development 23 (2016) 4, pp. 1165-1190

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E-marketing and BPA coordination on business strategy

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Digital marketing : strategic planning & integration

Hanlon, Annmarie - 2019

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The definitive guide to strategic content marketing : perspectives, issues, challenges and solutions

Džamić, Lazar; Kirby, Justin - 2018

Introduction: mapping the content marketing territory -- Content marketing : a new and better promise? -- Why content is seen as the solution to current marketing challenges -- Experience economy : brand and customer experience as content enablers -- How content can help build sustainable brands...

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Private conversations on public forums : how organizations are strategically monitoring conversations and engaging stakeholders on social media sites

McCorkindale, Tina - In: Ethical practice of social media in public relations, (pp. 65-81). 2018

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How do alternative strategic orientations influence social media performance?

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Strategic learning for digital market pioneering : examining the transformation of Wishberry's crowdfunding model

Gupta, Gaurav; Bose, Indranil - In: Technological forecasting & social change : an … 146 (2019), pp. 865-876

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The role of social media in intrastakeholder strategies to influence decision making in a UK infrastructure megaproject : Crossrail 2

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National culture characteristics for managing corporate reputation and brand image using social media

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Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent

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