Pehrsson, Anders - In: European Business Review 23 (2011) 5, pp. 418-433
Purpose – The purpose of this paper is to explore the competition antecedents and performance effects of firm product … while the firms offering miscellaneous products operate in mature markets. Findings – Competition is an antecedent of firm … research. Another key value is the analysis of perceptual data gathered from executives. Earlier studies of competition assume …