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Proactive market orientation and innovation in India : the moderating role of intrafirm causal ambiguity
Lakshman, C.; Kumra, Rajeev; Adhikari, Atanu - In: Journal of management & organization : JMO 23 (2017) 1, pp. 116-135
Persistent link: https://www.econbiz.de/10011908045
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Organising development processes : the case of product-service systems
Aas, Tor Helge; Breunig, Karl Joachim; Hellström, Magnus; … - In: International journal of innovation management : IJIM 27 (2023) 6, pp. 1-30
Persistent link: https://www.econbiz.de/10014500884
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Innovation profile and marketing strategies
Zif, Jay Jehiel - In: International journal of business and economics … 2 (2013) 1, pp. 8-14
Persistent link: https://www.econbiz.de/10010251796
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The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd; Anokhin, Sergey; Kretinin, Andrey; … - In: International small business journal : researching … 33 (2015) 7, pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
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Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Industry and innovation 26 (2019) 9, pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
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The role of market knowledge type on product innovation performance
Petrovici, Dan; Obal, Michael W.; Walton, Bryn; Fearne, … - In: International journal of innovation management 24 (2020) 5, pp. 2050046-1-2050046-30
Persistent link: https://www.econbiz.de/10012271448
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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Heydar; Safari, Khalil; Shaabani, Akram - In: International journal of productivity and quality … 25 (2018) 1, pp. 108-138
Persistent link: https://www.econbiz.de/10011980004
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Marketing capability, technical capability or degree of product innovation : what really matters in leveraging the sales of technology-based start-ups?
Padrão, Luis Carlos; Andreassi, Tales; Brito, Luiz … - In: International journal of entrepreneurship and … 23 (2019) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10012104756
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How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min; Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 26 (2018) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10011964140