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Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies

Murray, Keith B. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 42-51

Persistent link: https://www.econbiz.de/10011879716

A Response to “Beyond the Mission Statement: Alternative Futures for Today's Universities”

Bingham, Frank G.; Quigley, Charles J.; Murray, Keith B. - In: Journal of Marketing for Higher Education 11 (2002) 4, pp. 19-27

<title>ABSTRACT</title> Mission statements are critical elements in the long-term success of for-profit and not-for-profit organizations. In “Beyond the Mission Statement: Alternative Futures for Today's Universities,” Finley, Rogers, and Galloway (2001) identify a number of possible identities they...

Persistent link: https://www.econbiz.de/10010972956

An Investigation of the Influence Acknowledgement Programs Have on Alumni Giving Behavior: Implications for Marketing Strategy

Bingham, Frank G.; Quigley, Charles J.; Murray, Keith B. - In: Journal of Marketing for Higher Education 12 (2002) 2, pp. 1-14

<title>ABSTRACT</title> Understanding the factors that influence alumni giving is a critical task of institutional marketers and development officers. To better understand the factors that influence alumni support, this research reports the results of a field experiment in which the effect that acknowledgement...

Persistent link: https://www.econbiz.de/10010973083

Using a Hierarchy-of-Effects Approach to Gauge the Effectiveness of Corporate Social Responsibility to Generate Goodwill Toward the Firm: Financial versus Nonfinancial Impacts

Murray, Keith B.; Vogel, Christine M. - In: Journal of business research : JBR 38 (1997) 2, pp. 141-160

Persistent link: https://www.econbiz.de/10006737119

State-Trait Communication Apprehension Dimensions and Potential Clients' Responses to Help Offering Ads

Jones, David B.; Murray, Keith B. - In: Psychology & marketing 13 (1996) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10007002104

Using Consumer Perceptions to Operationalize the Service Construct: Exploratory Research in Theory Extension and Validation

Murray, Keith B.; Schlacter, John L. - In: Psychology & marketing 12 (1995) 6, pp. 501-530

Persistent link: https://www.econbiz.de/10007006433

Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts

Murray, Keith B.; Vogel, Christine M. - In: Journal of Business Research 38 (1997) 2, pp. 141-159

Persistent link: https://www.econbiz.de/10005465985

Does country-of-origin matter to generation Y

Zdravkovic, Srdan - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 89-102

Persistent link: https://www.econbiz.de/10009742857

Meta-analysis of cultural differences: another slice at the apple

Magnusson, Peter; Baack, Daniel W.; Zdravkovic, Srdan; … - In: International business review : the official journal of … 17 (2008) 5, pp. 520-532

Persistent link: https://www.econbiz.de/10003771633

Exploring the chain of effects between local identity and expatriate consumers’ preference for local food brands

Miocevic, Dario; Brecic, Ruzica; Zdravkovic, Srdan - In: Journal of Product & Brand Management 31 (2021) 5, pp. 718-730

Purpose: Theorizing about consumer’s cultural identity has led to a greater understanding of why consumers choose and consume certain brands and products. The influence of cultural identity has traditionally been studied primarily in a consumer’s country of origin, neglecting its potential...

Persistent link: https://www.econbiz.de/10012641109