Contents: Introduction to how to fast-track your academic career / Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme, and John Nicholson -- Part I: Getting started: 1. Becoming a business-to-business marketing scholar / Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Ko...

Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through...

Engaging with Stakeholders: A Relational Perspective on Responsible Business contends that meaningful and constructive stakeholder engagement efforts should be rooted in a deep relational process of shared understanding, expectations, and viewpoints, through honest, continued dialogue between...