"This book focuses on empirical experiences related to market development, and specifically new markets with structurally different characteristics than mainstream markets. Europe, Brazil, China and the rather robust and complex African experiences are covered to provide a rich multidisciplinary...

We examine the implications of the rise of a middle class in East and Southern Africa for food consumption patterns and the food system. A unique classification of food items shows that highly processed food has one-third of the purchased food market, with comparable shares in rural and urban...