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Sustaining cooperation in a differential game of advertising goodwill accumulation
Jørgensen, Steffen; Gromova, Ekaterina - In: European journal of operational research : EJOR 254 (2016) 1, pp. 294-303
Persistent link: https://www.econbiz.de/10011503305
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Advertising a product to face a competitor entry : a differential game approach
Buratto, Alessandra; Wrzaczek, Stefan - In: Decisions in economics and finance : DEF ; a journal of … 41 (2018) 2, pp. 463-487
Persistent link: https://www.econbiz.de/10011997959
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A game-theoretic model of strategic interaction using advertising : simulating the evolution of the Cournot Nash equilibrium under different competitive scenarios
Brady, Malcolm - In: Games 12 (2021) 4, pp. 1-16
advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model …. The results show that there exist threshold levels of advertising effectiveness at which duopoly behaviour bifurcates …, that perfectly cooperative advertising can lead to competitive disadvantage, and that perfectly predatory advertising can …
Persistent link: https://www.econbiz.de/10012698096
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Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
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Equilibrium solution concepts in dynamic games : an empirical analysis of price and advertising competition
Slade, Margaret Emily - 1991
Persistent link: https://www.econbiz.de/10000810616
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Equilibrium solution concepts in dynamic games : an empirical analysis of price and advertising competition
Slade, Margaret E. - 1991
Persistent link: https://www.econbiz.de/10000129494
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Long-run strategic advertising and short-run Bertrand competition
Joosten, Reinoud - In: International game theory review 17 (2015) 2, pp. 1-24
Persistent link: https://www.econbiz.de/10010528398
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A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen; Zaccour, Georges - In: European journal of operational research : EJOR 237 (2014) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
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Pure-strategy Nash equilibria in an advertising game with interference
Viscolani, Bruno - In: European journal of operational research : EJOR 216 (2012) 3, pp. 605-612
Persistent link: https://www.econbiz.de/10009387452
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Optimal pricing and advertising competition in two supply chains with deterministic demand
Xiong, Zhongkai; Nie, Jiajia - In: International journal of manufacturing technology and … 17 (2009) 3, pp. 289-314
Persistent link: https://www.econbiz.de/10003840094