Purpose – The purpose of this paper is to provide suggestions for sustaining effective marketing and fundraising in … strategies to sustain fundraising. Findings – This paper proposes that, in an economic downturn, donors and stakeholders will …

inspire support. Findings – The paper proposes that fundraising opportunities can be communicated and enhanced through a …

essential to a fundraising operation. Originality/value – The value of this paper is in its presentation of examples and …

relationship with development staff, and building a donor base prior to successful fundraising rooted in customer service, outreach …. Library deans should expect to be more involved in advocacy and fundraising, and to develop the necessary skills. Staff should … understand it as intrinsic to the library environment. There will be a continuing demand for fundraising professionals in …

collections. Findings – This paper suggests that traditional fundraising for collections has become more difficult, and innovative …

growing need for fundraising in university libraries and shows how participating in fundraising activities is an increasing … expectation of librarians. Case studies are provided of successful fundraising by librarians and archivists, including their work … relations. Findings – Fundraising is increasing rapidly as an expected activity of librarians but is a slowly growing part of …

Purpose – The purpose of this paper is to describe the fundraising activities carried out by two libraries at the …