Mwencha, Peter; Muathe, Stephen - In: Journal of marketing and consumer behaviour in emerging … (2018) 1, pp. 4-27
The assessment of antecedents of customer satisfaction has become very important for the success of online retailing …-a-vis satisfaction with online retailing services. While the study model conceptualizes customers' perceptions as a composite variable … consumers' online retailing satisfaction. The study also found empirical support for customers' perceptions as an antecedent of …