The chapter develops a typology of eight different expected employee communication roles based on literature in public relations (PR), corporate communication and related fields. As PR professionals are increasingly taking on a coaching and training role, and communication technology has made...

This paper studies the determinants of the export activity of family SMEs, disentangling the three main dimensions that comprise the concept of familiness: power, experience, and culture. The results, using the F-PEC scale over a sample of 500 Spanish SMEs, show that this approach identifies the...

How to make internationalization meaningful is a practical issue of particular importance for smaller family enterprises operating on the global market. Among main challenges these enterprises face is limited resources and experience to compete successfully on a global scale. This challenge can...