Purpose - Focusing the attention on firm-hosted online consumers communities, this paper will analyze the managerial challenges that companies have to face to leverage consumers’ creative talent involving them in innovative collaboration processes. Methodology approach - A detailed case...

Online communities provide a social sphere for people to share information and knowledge. While information sharing is becoming a ubiquitous online phenomenon, how to ensure information quality or induce quality content, however, remains a challenge due to the anonymity of commentators. This...