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Advertising in the aging society : understanding representations, practitioners, and consumers in Japan
Prieler, Michael; Kohlbacher, Florian - 2016
Persistent link: https://www.econbiz.de/10011419620
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Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn; Kohlbacher, Florian; Hofmeister, Agnes - In: International marketing review 32 (2015) 3/4, pp. 245-278
Persistent link: https://www.econbiz.de/10011342740
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Japan's demographic revolution? : a study of advertising practitioners? ; views on stereotypes
Kohlbacher, Florian; Prieler, Michael; Hagiwara, Shigeru - In: Asia Pacific business review 20 (2014) 2, pp. 249-268
Persistent link: https://www.econbiz.de/10010341295
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Dynamic fractal organizations for promoting knowledge-based transformation : a new paradigm for organizational theory
Nonaka, Ikujirō; Kodama, Mitsuru; Hirose, Ayano; … - In: European management journal 32 (2014) 1, pp. 137-146
Persistent link: https://www.econbiz.de/10010251157
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Disasters, donations, and tax law changes : disentangling effects on subjective well-being by exploiting a natural experiment
Tiefenbach, Tim; Kohlbacher, Florian - In: Journal of economic psychology : research in economic … 50 (2015), pp. 94-112
Persistent link: https://www.econbiz.de/10011506513
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Golden opportunities for silver innovation : how demographic changes give rise to entrepreneurial opportunities to meet the needs of older people
Kohlbacher, Florian; Herstatt, Cornelius; Levsen, Nils - In: Technovation : the international journal of … 39/40 (2015), pp. 73-82
Persistent link: https://www.econbiz.de/10011563397
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Leveraging disruptive innovations for the silver market
Kohlbacher, Florian; Hang, Chang Chieh - In: The silver market phenomenon : marketing and innovation …, (pp. 65-77). 2011
Persistent link: https://www.econbiz.de/10008749565
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Product development for the silver market
Kohlbacher, Florian; Herstatt, Cornelius; Schweisfurth, Tim - In: The silver market phenomenon : marketing and innovation …, (pp. 3-13). 2011
Persistent link: https://www.econbiz.de/10008749569
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The effects of brankd-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
Chéron, Emmanuel; Kohlbacher, Florian; Kusuma, Kaoru - In: The journal of consumer marketing 29 (2012) 5, pp. 357-368
Persistent link: https://www.econbiz.de/10009581990
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Special issue: The ageing workforce and HRM : challenges, chances, perspectives
Kohlbacher, Florian (contributor) - 2009
Persistent link: https://www.econbiz.de/10003827928